Posted on Friday, November 10th, 2017 at 8:21 am by Richard

Gold can be entrancing; both shiny and mesmerizing. It’s luxuriously captivating. But all these descriptions really do is describe humans’ fascination with one of Earth’s most beautiful elements. There’s so much more to it than just the visual aesthetic. The metal is vast, versatile and adaptive and the consequential factors of such must be taken into account. Deciding to purchase a piece of jewelry requires more than just that initial decision. When you get ready to commit, make sure you get the piece that is perfect for you.  To do so means knowing the differences in gold. Thank your lucky stars that Goldstein’s is here to help.



Due to American consumer popularity, 14K was long the most widely known standard when it came to gold. Then Bruno Mars told us that if you truly want to make a statement, you wore 24K. But what do karats and the different sizes actually mean and why are they important?

▪         24K means the piece is 100% pure. The only problem is pure gold is too soft and can’t actually be used in jewelry. Sorry Bruno. When the metal is in this state of purity, it must be mixed with other alloys like silver, copper, nickel and zinc to be made more durable.

▪         18K is wearable while remaining mostly pure, 75% to be exact. This is the most popular in Europe and is the most expensive of the standard karat sizes.

▪         14K is the American standard; at 58.3% pure.


Yes, there’s more than one color of gold. Shade can vary slightly or drastically. While the differences in color are easier to tell than the karats, it’s still important to understand how they should be used.

▪         Yellow indicates the piece is closer to being pure. As jewelry, it looks best on someone with a warm and/or olive skin tone. In decoration, the shade is complimented by jewel tones.

▪         White was developed to imitate platinum and silver. It is the quality of 14K that has been mixed with other alloys to achieve the light shade. In jewelry, this shade is best on someone with a rosy skin tone. As an ornamental piece, it works best with cool colors.

▪         Rose has become increasingly popular as of late especially with women who love the touch of femininity. The slight pink tint pairs well with warm skin tones as jewelry. For ornamental uses, it works well with bright colors, including yellow gold.

●       When it comes to gold colors, other factors to take into account are weight and finishes. The heavier the weight, the higher the gold content (and therefore the higher the karat). To help customize the look, go with a special finish like matte or sandblasted.


Let gold help you express your personality to the world. Keep in mind these differences in gold from Goldstein’s to find your next perfect piece. What you choose, Goldstein’s can help you begin your journey. Since 1879 we have provided quality diamonds, gemstones, and jewelry to our loyal customers. Find us on Facebook, check out our website (www.goldsteinsjewelry.com), or give us a call at 251-460-9050.


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